Heya. Check out Geek Feminism‘s post on Google’s Summer of Code. They’re dead right that we need to get more women (and people of color) into this pipeline (as a cool guy I met who works on games for Microsoft put it, “Whoever writes the code owns the representations”). So promote this through whatever networks you have and if you do have contacts at women’s colleges, work ’em.
And if you don’t already subscribe to Geek Feminism, consider this post a reminder to do so!